It is exceedingly legible thanks to its open counters and rounded forms. Garamond is a rich typeface with heavily bracketed serifs and little variation between the thick and thin strokes of each letter.
#CLASSIC FONT NAMES SERIES#
It was commissioned from engraver Claude Garamond for a series of books for French King Louis I and based on the handwriting Toni&Guy’s logo has been translated into the website, e-commerce site and print magazine we produce for the brand. Louis Vuitton, Gentlewoman magazine and 3CC's client Toni&Guy all use Futura.
Geometric sans-serif typeface was originally commissioned by the Bauer family and is based on simple forms like squares, circles and triangles. German designer Paul Renner came up with Futura in 1927 during the Bauhaus period and as such it reflects the movement’s modernist, egalitarian principles. Here at 3CC, we used it to developed a brand identity for the haircare brand label.m across web, packaging and advertising. Its versatility has appealed to companies including American Airlines, British Gas and the BBC. Helvetica is easy to read with clean shapes and bold strokes. The Frankfurt-based Linotype company and adapted for print, it was renamed Helvetica – the Latin word for ‘Swiss’. He originally named it Neus Haas Grotesk but when it was purchased by Here are some of 3CC’s favourites:Ĭreated in 1957 by Swiss designer Max Miedinger, Helvetica is a grotesque sans-serif typeface. Centuries after their creation, they can still offer a contemporary approach to editorial, branding and web design.
While new typefaces come along all the time, there’s much to be said for classic typefaces that have stood the test of time. The right typeface makes a visual impression that speaks volumes. It’s an art form long employed by designers to express themes, trends, feelings and attitudes. There’s more to the use of typography than spelling out words.
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